The initial trip to the
photographer’s studio was a mix of marketing and intrigue. My fiancĂ©e is a ten,
and I’ll self-promote myself as a strong seven. As I take in the “viewing
room,” a small area with a table, a bookshelf full of proof books, and pictures
everywhere on walls and easels, I think:
We
will so make the wall of fame. Or will we be too intimidating for those who
follow? Or will they put us on the wall due to our lack of intimidation? Or will
we not get the wall at all? Can I pay extra for it?
The price of any given print is
seemingly ten times what it should be. I have a camera that uses film. I take
that film to be developed, and they make prints from the developed film. I began
to hypothesize what accounts for the extra $8 per 4 x 6 inch print?
“Your
overhead could be reduced by not using solid gold to stamp the pictures with
your logo. Our wedding photos really aren’t your cattle.”
“Is
that the same photo-processing equipment they use on the space shuttle? Oh, you
actually send them to NASA for developing. Lack of oxygen does bring out the
blue in my eyes.”
Wisely, I reserved these comments
for when I was home alone, enjoying them with my make-believe audience of
celebrities and the cat.
Who doesn’t suffer the frustration
and amusement of that witty comeback three hours later on the car ride home
from work? You’ll get him next time, you think, envisioning exactly the same
scenario tomorrow, when you’re prepared, and the subsequent ticker tape parade
thrown in your honor. Then you get home and want to show off your razor-sharp,
albeit time-delayed, wit by adding it seamlessly to your summary of the day’s
events, only to find out that it really wasn’t that funny, and you were better
off being the brain-numbed nitwit that is your work personality.
Had I really asked about print
costs, I envisioned the response as: “What are the memories of this most
special day worth to you?” And then I’d be screwed, as any answer less than
priceless cheapens your wedding.
All vendors want you to believe
that their services are in demand, that you have only one wedding, and you
should lock up the best, which they are, as soon as possible. The
photographer’s studio had hundreds of thousands of shots to choose from. I
assumed that they would choose in-focus prints to display. They emphasized
every soft skill and casually recounted the wedding horror story about their
unfortunate cousin, probably fictitious, who went discount.
Candidate
photographer, please don’t wow me with special effects like a Glamour Shots
glow or airbrushed stronger chin or bigger pectorals. Just understand how the
equipment works, and we’ll make each other look good. To quote Jeff BeBe in
Almost Famous, “Is it that hard to
make us look cool?”
- Drew Lloyd
From "Will You?" to "I Do.": A Groom's Tale of Survival
- Drew Lloyd
From "Will You?" to "I Do.": A Groom's Tale of Survival
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